Julius Ceasar

Brutus gives his thoughts of killing Caesar in William Shakespeare’s tragedy Julius Caesaract 2 scene 1. In Brutus’s soliloquy he reveals how Caesar â€Å"might change his nature† (4). Brutus also states â€Å"he may do danger† (8). What Brutus is referring to is if Caesar gets crowned he might abuse his power. Brutus is an honorable man who is for the people of Rome. Although this might not be his reasoning for killing Caesar. It may be that Brutus himself wants power. Therefore Brutus is willing to do anything necessary to get what he wants. The metaphor Brutus uses in his soliloquy is how Caesar may climb â€Å"young ambitions ladder† (13). Brutus repeats that Caesar is climbing a ladder to get what he wants. To repeat Brutus declares â€Å"whereto the climber-upward turn’s his face but when he once attains the upmost round he then unto the ladder turns his back† (14-16). To be sure Brutus wants to join the conspirators to kill Caesar, Brutus articulates how Caesar will turn his back on the people that he once used to get to the high place he wants to be at, which is the crown. â€Å"So Caesar may† (18). Which means Caesar might do all these bad things. Therefore Brutus thinks of Caesar as a â€Å"serpent’s egg† (23). Thus Brutus thinks it’s necessary to â€Å"kill him in the shell† (25). At the end of Brutus’s soliloquy Brutus has made up his mind to join the conspiracy and kill Caesar. There could be many topics from this quote but the two most important topics are projection and ambition. In this soliloquy Brutus projects how he feels about Caesar. In doing so, Brutus manipulates what Caesar actions to get what he wants. Brutus wants what is best for the people and himself and Brutus thinks that Caesar will do harm to the people if he is crowned. Brutus also suggests that Caesar will change and be a different person. Everything that Brutus projects about Caesar, Brutus is construing to his own fashion. To be correct Brutus states that Caesar is ambitious. Brutus implies that Caesar is striving for the crown. Although Caesar doesn’t show his ambition literally he shows it other ways. Granted that Brutus may also be ambitious, due to the fact that he wants to kill Caesar and join the conspiracy. Brutus says that Caesar is ambitious for power but that might not be the case. It might be that Brutus is more ambitious than Caesar for power. Brutus does not show how ambitious he is for power until the end of his soliloquy. In this soliloquy it shows how ambition can be a negative connotation because desires something. Brutus esires Caesar to die and to make him self seem like honorable man to the people. Although in reality Brutus is just trying to get one of his desires. And Caesars desires were the crown. If Caesar desires the crown then Caesar is in the way of Brutus’s desire. So therefore Brutus needs to think that killing Caesar is the right thing to do for himself. To conclude Brutus must kill Caesar to get what he desires the most. Although Brutus was not only influenced by his desires but the desires of Cassius. By the end of this quote it shows how Cassius projected Brutus’s thoughts of Caesar. Therefore Brutus must kill Caesar.

Banyan Tree

Competitive strategy From the outset, the objective of Banyan Tree brand-building was to create a sustainable platform upon which to grow – even if cheaper competitors and similar concepts stepped into their space. However, after owner, Ho Kwon Ping did his survey on corporate landscape before the success of Banyan Tree, harsh conclusion that his businesses were not sustainable. Banyan Tree needed a proprietary advantage to counter cost pressures. It could be a patented invention, but they were not technologically inclined.So the alternative Banyan Tree came up with, was to build a consumer brand which had to be not only sustainable, not only in Asia, but in a globalised marketplace. If Banyan Tree is to survive in a global marketplace – and hospitality is perhaps one of the most global, because high-end tourists can easily choose between say, Portugal or Phuket, Greenland or Greece – they must be able to be among the best of breed, not only in their own backyard but in whatever markets their customers will go to.Their strategy was the only way they could be a price-maker and not a price-taker. Any enterprise, even with innovations, can only set its own price until cheaper competitors emerge. In Banyan Tree’s case, innovative features – such as pool villas and tropical spa pavilions – are no longer a monopoly for them. If imitation is the most sincere form of flattery, they can take solace in being flattered.But, with competitors emerging, the only way they can remain above price wars is to leverage the brand to generate a price premium and customer loyalty. Branding makes a tremendous difference in creating competitive advantage. Much of their decision-making regarding a new venture is determined by its impact on their branding. This imperative for survival, rather than vision for success, is the fundamental driving force behind Banyan Tree, against their competitors.

Bruce Lee

In the book Bruce Lee: They die young, writer John Lewis tells the story of the best fighter of all time. Only known as his family, Lee Jun Hwan, Bruce Lee is an enthusiastic boy who is particularly interested in fighting sports. Unfortunately, his life has become short only at the age of 32. Through this discipline but incredibly wonderful life thanks to his discipline, determination and self-improvement, Bruce Lee has proven to be a good example. One of the greatest features of Bruce Lee is his discipline. Dragon Bruce  · Lee Story based on the memoir of 1975 Linda  · Lee Blues  · Lee: Lee said that only the one I knew was in 1993 movies, in 2009 Documentary How to change the world Bruce Lee. Exhibition: In the summer of 2013, the Hong Kong Museum of Culture held the Kungfu Art Blues Lee of Life at the Hong Kong Museum of Culture. Because JACKIE CHAN BRUCE LEE | KUNGFU☠¯ (Martial Arts vs. Ze Kwon Do) 2 TUNGANS - Chinese Martial Arts Boxer! Jackie Chan's 2017 tribute to th e most exciting moments and clip editing with BRU Bruce Lee and the best battle scenes! Jackie Chan v. Bruce Lee! Special effects, martial arts battle, kickboxing speed of innovation skills, speed of agility of agility, mobility exercise, Jeet Kun Doo, Wing Chunki martial arts karate Taekwondo TKD JKD BJJ Muay Thai kickboxing, extreme vacuum hand jack chairon Hook western boxers, teaching of boxing trap interception! As a kung-fu movie and brother, Jackie Chan and Bruce Lee have one of the most beautiful brothers ever. Considering the death of Bruce Lee, Jackie often faces their time issues together. In a recent interview, Jackie Chan acknowledged that they had been bowled just days before the death of Bruce Lee. It is healthy, but it is very sad. Jackie Chan's Recent Hollywood Venture Capital Foreigners at opening weekend box office income over $ 100 million. At the age of 63, in the process of making a movie, Chen still performs most of his own stunts. Foreigners' success is unpre cedented, but this lovely Kung Fu Star keeps fascinating audiences of all ages and backgrounds, so it can not be denied. âÅ" ½ After Bruce Lee Jackie Chan died in a cinema in Hong Kong to meet the public's demand for martial arts movies. Besides Bruce Lee (Lee Zhongtao), Bruce Lee (Huang Guangli), Bruce Lee (Bruce Lee), Bruce Lee (Tao Tai), and: Bruce Lee has a name like the imitation theater series It was carried to. Other However, imitators can not capture the original excitement. A public who is not interested in any imitation, but experiences true martial arts interest. The movie needs a new star and another dragon Essay.com/ uses examples to critically test kung fu as a global pop culture. Everyone is a battle of kung fu Please use examples to critically test kung fu as the world's pop culture. Everyone is a battle of kung fu Bruce Lee Imagine, beat teens wandering on the street waiting for a boy. Well, this is the life of an actor and fighter Bruce Lee. He is the victim of daily abuse. After school, he wandered around the city, but this is busy and cruel. But without these bullying, he will not be like him. Bruce Lee is very famous despite the fact that he died due to brain damage in 1973 as he is quite famous as a martial artist made with actors and the United States and China achievements Sometime old 30 to 7 years old. Dragon Bruce  · Lee Story based on the memoir of 1975 Linda  · Lee Blues  · Lee: Lee said that only the one I knew was in 1993 movies, in 2009 Documentary How to change the world Bruce Lee. Exhibition: In the summer of 2013, the Hong Kong Museum of Culture held the Kungfu Art Blues Lee of Life at the Hong Kong Museum of Culture. Because JACKIE CHAN BRUCE LEE | KUNGFU☠¯ (Martial Arts vs. Ze Kwon Do) 2 TUNGANS - Chinese Martial Arts Boxer! Jackie Chan's 2017 tribute to the most exciting m oments and clip editing with BRU Bruce Lee and the best battle scenes! Jackie Chan v. Bruce Lee! Special effects, martial arts battle, kickboxing speed of innovation skills, speed of agility of agility, mobility exercise, Jeet Kun Doo, Wing Chunki martial arts karate Taekwondo TKD JKD BJJ Muay Thai kickboxing, extreme vacuum hand jack chairon Hook western boxers, teaching of boxing trap interception! As a kung-fu movie and brother, Jackie Chan and Bruce Lee have one of the most beautiful brothers ever. Considering the death of Bruce Lee, Jackie often faces their time issues together. In a recent interview, Jackie Chan acknowledged that they had been bowled just days before the death of Bruce Lee. It is healthy, but it is very sad. Jackie Chan's Recent Hollywood Venture Capital Foreigners at opening weekend box office income over $ 100 million. At the age of 63, in the process of making a movie, Chen still performs most of his own stunts. Foreigners' success is unprecedented, but thi s lovely Kung Fu Star keeps fascinating audiences of all ages and backgrounds, so it can not be denied. âÅ" ½ After Bruce Lee Jackie Chan died in a cinema in Hong Kong to meet the public's demand for martial arts movies. Besides Bruce Lee (Lee Zhongtao), Bruce Lee (Huang Guangli), Bruce Lee (Bruce Lee), Bruce Lee (Tao Tai), and: Bruce Lee has a name like the imitation theater series It was carried to. Other However, imitators can not capture the original excitement. A public who is not interested in any imitation, but experiences true martial arts interest. The movie needs a new star and another dragon Essay.com/ uses examples to critically test kung fu as a global pop culture. Everyone is a battle of kung fu Please use examples to critically test kung fu as the world's pop culture. Everyone is a battle of kung fu Bruce Lee Bruce  · Lee Christian  · Estrada March 22, 1996 Literature - 07 Biography  · Report brief Introduction Bruce Lee was born on November 27, 1940, the Chinese dragon year which is the moment of the dragon. From the beginning it was obvious that he was an exceptionally unique child with sufficient energy. His mother named him Lee Jun-hwan, which means going back again. When his parents and Guangdong Opera traveled together, she felt that she would return to America. Dragon Bruce  · Lee Story based on the memoir of 1975 Linda  · Lee Blues  · Lee: Lee said that only the one I knew was in 1993 movies, in 2009 Documentary How to change the world Bruce Lee. Exhibition: In the summer of 2013, the Hong Kong Museum of Culture held the Kungfu Art Blues Lee of Life at the Hong Kong Museum of Culture. Because JACKIE CHAN BRUCE LEE | KUNGFU☠¯ (Martial Arts vs. Ze Kwon Do) 2 TUNGANS - Chinese Martial Arts Boxer! Jackie Chan's 2017 tribute to the most exciting moments and clip editing with BRU Bruce Lee and the best battle scenes! Jackie Chan v. Bruce Lee! Special effects, martial arts battle, kickboxing speed of innovation skills, speed of agility of agility, mobility exercise, Jeet Kun Doo, Wing Chunki martial arts karate Taekwondo TKD JKD BJJ Muay Thai kickboxing, extreme vacuum hand jack chairon Hook western boxers, teaching of boxing trap interception! As a kung-fu movie and brother, Jackie Chan and Bruce Lee have one of the most beautiful brothers ever. Considering the death of Bruce Lee, Jackie often faces their time issues together. In a recent interview, Jackie Chan acknowledged that they had been bowled just days before the death of Bruce Lee. It is healthy, but it is very sad. Jackie Chan's Recent Hollywood Venture Capital Foreigners at opening weekend box office income over $ 100 million. At the age of 63, in the process of making a movie, Chen still performs most of his own stunts. Foreigners' success is unprecedented, but this lovely Kung Fu Star k eeps fascinating audiences of all ages and backgrounds, so it can not be denied. âÅ" ½ After Bruce Lee Jackie Chan died in a cinema in Hong Kong to meet the public's demand for martial arts movies. Besides Bruce Lee (Lee Zhongtao), Bruce Lee (Huang Guangli), Bruce Lee (Bruce Lee), Bruce Lee (Tao Tai), and: Bruce Lee has a name like the imitation theater series It was carried to. Other However, imitators can not capture the original excitement. A public who is not interested in any imitation, but experiences true martial arts interest. The movie needs a new star and another dragon Essay.com/ uses examples to critically test kung fu as a global pop culture. Everyone is a battle of kung fu Please use examples to critically test kung fu as the world's pop culture. Everyone is a battle of kung fu bruce lee Bruce Lee Blues Lee is probably the best fighter of all time. I was born in San Francisco, California on November 27, 1940. A few months after he was born, Bruce and his family returned to Hong Kong. Bruce starred in many movies as a child. The role he initially starred was actually when he was 6 years old. This is the character Little Orphan Sam in the movie. At the age of 12, Bruce began teaching martial arts from legendary Eien Spring artist Master Shif Yapman. Bruce Lee personally recognized three coaches: Taki  · Kimura, James  · Imrie and Dan  · Inosanto. Inosanto came directly from Lee Elong (coach) of Chinese Kung Fu of Jeet Kune Do, Jun Fan Gung Fu and Bruce Lee. Taky Kimura is ranked 5th in Jun Fan Gung Fu. James Yimm Lee went 3rd in Jun Fan Gung Fu. Ted Wong got second in Jeet Kune who was directly accredited by Bruce Lee, later promoted to coach of Dan Inosanto. Since Mr. Li's death, other Jeet Kune Do coaches have been certified directly by Dan Inosanto, some of wh ich still have certificates signed by Bruce Lee. Linda Lee's memoir of 1975 Bruce Lee: 1993 film based on only a man I knew Dragon: The Story of Bruce Lee and 2009 Documentary How Bruce Lee changes the world Lee's life is depicted in. In the summer of 2013, the Hong Kong Cultural Museum hosted the exhibition Lee Kodoku: Kung Fu Art Life. BRUCE LEE vs. JACKIE CHAN | 2 TUNGANS OF KUNGFU ☠¯ (Giant clone vs. wish) - Chinese fighting boxer! The best battle scene 2017 of Bru Lee Xiaolong and Jackie Chan is a tribute to the most exciting moments and editors. Jackie Chan v. Bruce Lee! Stunt, Martial Arts Fight, Boxing Kicking Speed ​​Technical Skill Agility Strength, Mobility Sports, Martial Arts Karate Martial Arts Karate Taekwondo TKD JKD BJJ Kickboxing Muay Thai, Kyokushin Kairon Karate Javelin Hook Western Boxer, Trap Intercept Boxing Teaching As brothers of martial arts and films, Jackie Chan and Bruce Lee are among the most beautiful brothers in history. Considering the death of Bruce Lee, Jackie often faces their time issues together. In a recent interview, Jackie Chan acknowledged that they were bowling just a few days before Bruce Lee's death. It is healthy, but it is very sad. Jackie Chan's recent Hollywood venture capital company, The Foreigner, earned over $ 100 million box office revenue in the US at the weekend opening. In the process of making a movie, Chen is still doing much of his own stunt performance when he is 63 years old. Although the success of foreigners is unprecedented, it is undeniable as this lovely Kung Fu Star keeps fascinating audiences of all ages and backgrounds. âÅ" ½

African-American Culture and Reconstruction in America Essay

African-American Culture and Reconstruction in America - Essay Example The paper focuses on African American culture in America and the reconstruction process reflecting on every aspect that comes with it.  The development of the African American culture was as a result of the process of giving and taking. Cultural influence depended on the class to which someone belonged to, age, and class status in Africa. Especially young people who were taken as slaves adapted so fast to the language and culture of the Americans. There were intermarriages that took place as well as the development of religion. During the reconstruction process, African Americans took part in the political social and economic processes. There were many people who were allowed to hold public offices allowing for interaction. The interactions led to intermingling and, therefore, led to the African American culture.This discussion declares that  during the reconstruction process, African slaves were allowed to get an education and were assimilated to the religion they believed in. A llowing Africans to interact with the Americans and Europeans, in general, meant that there will be proximity that would lead to an agreement as well as marriages and adoption of each other's culture. The type of religion preached by the Americans and Europeans led to a top in slavery practices as well as any form of mistreatment. The reconstruction process led to the growth of the African American culture, merging both the African and American culture.  

Marketing Strategies on Innocent Smoothies Article

Marketing Strategies on Innocent Smoothies - Article Example The formula and process used in making the product made the company instantly gain its own identity from other similar products. As a result of the company’s unique marketing strategy, the London-based drinks company was able to double its profit annually. (BBC News, 2007) For the purpose of this study, the researcher will concentrate on examining the marketing techniques used by the company upon positioning its product line in the market. To enable the researcher to understand how the company was able to increase the expected company’s profit up to  £100 million in 2007 (Innocent, 2008b), the researcher will analyze Innocent’s market segmentation strategy by analyzing the personal comments made by the key stakeholders, the customers, suppliers and investors in terms of being able to establish a strong brand name in the marketplace within a short span of nine (9) years. Innocent Drinks has been producing Innocent smoothies made from the fine recipe for all ages. Among the common smoothie flavours offered by Innocent Drinks include: the combination of: (1) cranberries & raspberries; (2) strawberries & bananas; (3) blackberries, raspberries & boysenberries; (4) oranges, bananas & pineapples; (5) mangoes & passion fruit; and (6) pineapples, bananas & coconuts. (Innocent, 2008c) In order to maintain the product-life-cycle of Innocent smoothies, the company continuously produce different new recipes to be sold to the public under ‘Our Smoothie of the Month’ or ‘Seasonal Smoothie’. (Innocent, 2008c, 2008 f) In line with this matter, Innocent Drinks started by selling only 3 different receivers in 1999 and ended up with 30 different recipes in 2007. (Innocent, 2008b) Basically, it is necessary for Innocent Drinks to introduce new flavors regularly in order to maintain and capture a bigger share in the local market even before the company reaches the maturity stage.

Case Study on Global Warming and Climate Change Assignment

Case Study on Global Warming and Climate Change - Assignment Example The animals provide the researcher with a great chance to acquire the necessary observation because they allow in making of experimental evidence for causation. The article discusses that there is growing evidence associating the outdoor polluted air exposure with the negative effects that appear in the reproductive health (Somers, 2011). Statement of air quality concern and its relevant to the environmental professional Exposure to ambient air pollution contributes to damage of male germ cells resulting to negative effects on reproductive health. Analysis of the key points in the article Effects of air exposure to human sperms One of the key points that the article discusses is that air exposure contributes in a significant way to the damage of human sperms (Somers, 2011). The author of the article indicates that even though few studies have been conducted concerning this issue, the ones that researchers have performed supports the fact that air pollution causes a negative effect in the reproductive health of both men and women (Somers, 2011). However, results in the areas that the study have been conducted indicates tends to be different. ... One of these limitations is that researchers fail to demonstrate causation of the effects even though it is evident that they occur. However, Somers (2011) indicates that researchers have managed to overcome the limitations using rodents. The animals are exposed to urban and industrial air pollution in order to provide the required results. The direct exposure to the pollution gives researchers a chance to determine the level of effects of sperms. The studies from this experiment indicate that ambient air pollution causes significant effects to many parts of the sentinel animals’ bodies. One of these body parts is the reproductive system. Somers (2011) indicates that a series of experiments on the sentinel animals have proven that particulate matter causes damage to the sperms. Linking the studies of human germ cell to that of sentinel animals Study on sentinel animals provides a chance of having reliable experiment. This is because the ambient air pollution tends to be a sing le variable on the experiment. Therefore, the experiment gives a clear casual links between exposures and end-points (Somers, 2011). Experiments in both humans and sentinel animals indicate there is an induced germline mutation. Moreover, the experiments indicate there is physical DNA damage and epigenetic changes in the sperms (Somers, 2011). However, it is difficult to draw conclusions about the whether the effects of the air pollution in animals and humans are the same. This is because both of them have never measured identical end-points. Conclusion The studies conducted on both humans and sentinel animals indicates there is a high probability that ambient air pollution exposure leads to the damage of male germ cells. The studies indicate that air pollution is

MGMT 3000 Essay Example | Topics and Well Written Essays - 2500 words

MGMT 3000 - Essay Example Here possessing high score refers to organized, responsible and dependable nature where scoring low refers to unreliable and disorganized nature. Emotional Stability: It deals with ability to handle stress. People having high emotional stability, always tend to become secure and self-confident and have comparatively higher job and life satisfaction. On the other side people with low emotional stability tends to be anxious, depressed and nervous. Openness to Experience: It focuses to determine desire and interest towards the creativity and novelty. People scoring low have a tendency to be conventional, where as on the opposite side high scorers tend to be curious, creative and artistically sensitive. Positive core self evaluators like themselves and consider themselves as capable and effective. They usually set ambitious goal and tend to perform better to achieve them where as negative evaluators dislike themselves and consider themselves as powerless. It defines the ability of the people to fit external and situational factors through adjusting their behaviors. People scoring low in this factor usually have high behavioral consistency and vice-versa. High self-monitors take leadership positions instead of having less commitment to their organizations. There are basically two personality types A and B. Type A refers to the competitive people and can work well in high level of stress also. They are basically fast workers and less quality conscious and highly prized in America. Where as Type B people are less competitive by nature and have less time urgency. Proactive Personality: Possessing this personality, enable individuals to show initiatives and identify opportunities. They are use to be the leaders and change agents and like to challenge the status quo. It ranks the individual’s value into the hierarchical value system. It consists of the content and intensity which denotes the importance of the mode of

Law and mangement Essay Example | Topics and Well Written Essays - 3000 words

Law and mangement - Essay Example e individual/ parties to an agreement identify the formation and termination terms of contract incorporating in as well as the privileges plus tasks of the participating groups under that contract (David, 2009). The acceptance of a contract of a suggestion takes place while there is an untrained recognition of the entire accessible terms. Despite the fact that, this is extraordinary as well as there will usually be a time of collaboration. New terms as well as conditions presented in the course of cooperation in consequence quantity to a succession of responses to present the unique offer, cancelling the conditions and terms of the unusual offer (Contract). If an agreement is prepared, and for any cause it afterward turns out to be unworkable to for one party to act upon their obligations, then we need to think about frustration. Be cautious to note that frustration is about following impossibility; if an agreement was impossible to carry out right from the beginning, then the matter is one of error and not frustration (Smithies, 2007). Frustration of contract is a fake declaration of contracting details prepared through one participating contract party to another participating party as well as has the outcome of suggest that contacting group party into the agreement. For instance, beneath definite state of affairs, frustration of contract makes a statements or promise prepared through a retailer of goods concerning the excellence or feature of the manufactured goods that the vendor has may encompass the developed standards or misrepresentation. A conclusion of falsification permits for a conduct of rescission as well as irregularly gu arantee depending on the kind of distortion (Smithies, 2007). In this situation Harry offer his Motor Cycle for sale to Ian at $ 500. The main mistake done here is the establishment of any detailed document for regarding the offer. Here no time limit is defined no prices is established. In this situation Harry is free to sale his

Risk Assessment Audit Essay Example | Topics and Well Written Essays - 1750 words

Risk Assessment Audit - Essay Example This is especially on the employees who have major and significant problems in their places of work within the GE Oil & Gas Inc company. GE Oil & Gas Inc has gone on a considerable expansion program in West Africa and this has made it to encounter a lot of problem in relation to management and employee related issues. Audit report Petroleum and oil drilling and development together with it consumption has always been linked with widespread impact on the environment. Environmental impact occurs at all levels of oil and gas sequence but is apparent during upstream level of operations. The upstream level involves oil and gas exploration and production with impact such as accidental spills or atmospheric emissions. The environmental impact has conventionally not the focus on many players, and the oil and gas industry was not under immense environmental regulation for substance period during it operations. It is apparent that environmental regulation focusing on the oil and gas industry i s a latest phenomenon only few years old. Housing accommodation The housing for the GE Oil & Gas Inc is structured to meet all the employer and employees requirements in the various differentiated departments. This housing accommodation is for the employees of the GE Oil & Gas Inc and also the employers who manage the activities in the region that the GE Oil & Gas Inc is located in West Africa. The housing accommodation is not sufficient for the entire large stuff that is increasing with the expansion of the exploration processes and activities of the GE Oil & Gas Inc company. This makes the different aspects of the housing accommodation to be a matter of concern that should be addressed within time since it is crucial to ensure than the GE Oil & Gas Inc’s workers have shelter in order to perform better in their respective job sections. The jobs that have been well served with housing accommodation adequately include those of the top management criterion. This includes the ma naging director and the board of directors that maintain and supervise on the other junior employees. This is not that it is unfair; it is just that the West Africa branch of GE Oil & Gas Inc is still starting and has not fully become functional. Other housing accommodations are being constructed and within no time the issue will be solved. The buildings to house the equipments and the relevant tools operated by the company have all been completed since they come first in the priority list. Recommendations The housing accommodation should be provided for all the employees that have it in their respective detail in their contractual terms with the GE Oil & Gas Inc company. The housing accommodation is however up to the level required and the houses have been constructed according to recommended architectural designs. The condition of the trucks The condition of the trucks is not appealing. This is in terms of the type and the age of the trucks used in carrying the products of GE Oil & Gas Inc Company. The trucks that are used in West Africa are very much worn out as is the norm in most African construction companies that are small scale. The GE Oil & Gas Inc Company has picked up some of this habits and it’s not pretty for the colossal company that has some considerable control on the oil and gas market in the global economy. The company is very much in shape when it

Anthem - Ayn Rand Essay Example for Free

Anthem Ayn Rand Essay In the book Anthem, Equality 7-2521 (Equality) lived in a society where everyone was equal and treated with disrespect. The society had no tolerance for being different and having their own opinion and ideas. People couldn’t even pursue the career they dreamed of having. They were punished for disobeying any of these â€Å"rules†. Despite Equality’s strict society, his motivations in conducting his experiments are finding individuality, starting a new revolution, finding freedom, and trying to become a scholar. Equality’s inspiration, will, and determination lead him to spark a new revolution. After Equality found the black hole, he kept habitually going back to it, to discover new things and gain intelligence. He was finding more about himself and discovering that everyone was not the same and not everyone has the same talents in life. Even though it was against the government’s expectations about everyone being equal, Equality was happy to break the law, so he could learn more. Equality says, â€Å"And yet there is no shame in us and no regret. We say to ourselves that we are a wretch and a traitor. But we feel no burden upon our spirit and no burden upon our spirit and no fear in our heart.† (Rand 37) Equality was curious. He wanted to find out about the unknown. By showing his invention, he would spark a new revolution of light. He would inspire people to create and learn. True joy comes from what a man can do with inspiration, desire, will, to better people, and while doing that Equality learns that it will allow him to achieve more in society. Equality wanted to accomplish something by himself and prove that not everyone meets the expectations of their job. In other words that’s saying that just because you come from a poor family, doesn’t mean you’re going to be poor when you become an adult. Anyone can achieve what they set their mind to, and Equality made up his mind, he wanted to be different and he wasn’t going to give up. When Equality discovered his invention he wanted to prove the scholars wrong and to prove to them that not everything had been discovered. Equality says, â€Å"The Council of Scholars has said that we all know the things which exist and therefore the things which are not known by all do not exist. But we think that the Council of Scholars is blind. The secrets of this earth are not for all men to see, but only for those who will seek them. We know, for we have found a secret unknown to all our  brothers.† (Rand, 52) He just wanted to prove that he was smart enough to be a scholar. His invention proved that anyone can do great things and his brother’s look up to him. Equality only knows what he is capable of not â€Å"we†. Throughout the process of his invention, going to the Palace of Corrective Detention, going before the Council of Scholars, and running away, Equality has found his individuality. After he ran away, and found his new house, he came across the word â€Å"I† in the manuscripts, and he has started a new way of living. Equality says, â€Å"Then I called the Golden One, and I told her what I had read and what I learned. She looked at me and the first words she spoke were: â€Å"I love you.†Ã¢â‚¬ (Rand, 98) Equality is determined, strong, motivated, and won’t let anyone bring him down. â€Å"Then, tonight, we knew that we must escape. For tomorrow the World Council of Scholars is to meet in our city.† (Rand, 66), say’s Equality. Equality has realized how different he is than others. He is smarter than the Council and the Scholars. He knows now he can teach others about electricity. He can help people find individuality and help them find out how they’re unique. Joy comes from his heart because he has never done anything on his own and now he can achieve more expectations that just any street sweeper. Throughout the book, Equality goes against the government because he is searching for freedom. In the book, Equality talks about wanting to see himself but that is against the law, when he runs away, he finally seems himself. Equality wants to see his own image because, his entire life he has never seen it, and he has only seen the faces of his brothers. Equality sees his own face for the first time and says, â€Å"We sat still and we held our breath. For our face and our body were beautiful. Our face was not like the faces of our brothers, for we felt no pity when looking upon it. Our body was not like the bodies of our brothers, for our limbs were straight and thin and hard and strong. And we thought that we could trust this being who looked upon us from the stream, and that we had nothing to fear with this being.† (Rand, 80) Now that he is thinking for himself he wants to know more about himself. He never received the chance to find out what kind of person he was when he was young, so now that he is older he wants to know more about himself. He falls in love with Liberty the first time he sees her, and in their society they’re not supposed to take notice of the opposite gender.  Equality whispers, â€Å"For men are forbidden to take notice of women, and women are forbidden to take notice of men. But we think of one among women, they whose name is Liberty, and we think of no others.† (Rand, 38) When Equality and Liberty both run away they can finally be together, and start their family. Equality wanted Liberty, so he found a way, and got her. When Equality finally finds freedom, on the first day in the forest, he says, â€Å"We awake when a ray of sunlight fell across our face. We wanted to leap to our feet, as we have had to leap every morning of our life, but we remembered suddenly that no bell had rung and that there was no bell to ring anywhere. We lay on our back, we threw our arms out, and we looked up at the sky. The leaves had edges of silver that trembled and rippled like a river of green and fire flowing high above us.† (Rand, 78) Equality was free. In conclusion, Equality’s self-determination and perseverance allowed him to conduct his experiments without anyone telling him otherwise. Even though he had tough obstacles to climb over to have his invention, he didn’t let anything stop him. The Council of Scholars was his biggest challenge with his experiment and he overcame them. The biggest part of Equality conducting experiments was finding individuality within himself. He knew that people should not be treated the exact same and everyone had a mind of their own. Equality’s self-respect and determination paved the way to a life of his own.

Social Media For The Promotion Of Burberry Products

Social Media For The Promotion Of Burberry Products This report consists of a complete analysis of the marketing strategies that Burberry should use for the next 5 years to maintain its current market position. The main focus of this report is on making use of the Social media for the promotion of Burberry products. Case Solution Contents Executive Summary The key issues in this case are the deteriorating position of the brand which started of very successfully in 1856 as a retail store. Burberry then gave its licensing to other distributors and gone through acquisition later on it went global but it ruined its brand position and consistency Its distribution, branding media selection and pricing was not maintained. Again in 1990s the brand faced severe positioning issued when it moved to Asia and company hired a new CEO and new management took over the company to rejuvenate companys product line, pricing, and its standing. They made brand innovative, changed the target market and made the licensing very strong. They made the companies enjoy the boom but further decisions of line extension were still a matter of concern for the company. The actions they should take are the proper market survey and Research for the new product; they should carry out proper likeness test for the new brand. It should prudently define its distribution strat egy along with the media strategy. They should go for proper planning before launch of new perfume and other brands this brand can be proved to be very successful if they would make it according to the taste of the target customers. Introduction: The company was established in 1856 as fabric retailer it gone through extensive brand extension in two decades through licensing and globalization, it made numerous distributions channels and operated in numerous countries. Company was purchased by GUS (Shipping Corporation) in 1955, it went through global extension in 1970s and before that it went for IPO (Initial public offering) of the shares. In 1990s company got lesser control on the licensing and distribution channels and they went into extensive brand line extension decisions which had a negative impact on the companys performance , quality focused was lost and company decided to change its positioning and licensing strategy along with the management. CEO got changed and Rose Marie Bravo took charge of the company and she changed the team and hired those who were fashion oriented and who knew the latest trends, she successfully made the company as one of the premium leading brand again , She proved to be the best CEO in year 2005. And the company went into numerous strategic decisions in her era and this era was considered as the best era for the company. Now the new strategic decision by the company to go through is line extension, brand extension and market extension. Next portion of the report deals with the Marketing Mix , analysis of environmental factors and decisions of companys strategic moves to make it market leader by proper positioning strategy. Marketing Mix: This portion of the report deals with the product, pricing placement and distribution strategy of the product. Product: Product line was very narrow in the beginning they started off with a fabric retail store then they produced a fabric that was breathable fabric they moved into the fabric for uniform of army in world war and this was the basic positive strategic move of the company. They went for diversification the later years they had numerous brands and products. They followed traditions with innovations and tried to follow same patterns. Pricing: It was a premium brand and their cost and prices were high but later on with their loose licensing policy and extension there was in consistency in their prices which made companies image bad. It was perceived as an ordinary brand. Later on management worked on Premium pricing strategy to make its positing and perception better in the market. Placement and distribution: Companys distribution was entirely based on licensing and company owned stores, initially it was following Exclusive distribution strategy, then it moved to extensive distribution strategy which ruined the brand image later on they went for selective distribution strategy and made strong control on licensing and distribution. Promotion: In initial days promotion was the biggest issue company positioned itself as the premium product and advertised by using the selective media in the beginning. Later on when the company went global it faced many issues in its promotion , media selection was not proper in other companies which ruined the brand image, later with Rose Bravo and its new team more promotional activities were carried out. They hired new photographer, new agency and new media team; they launched new campaign and advertised in good magazines. They endorsed their products through several means. Celebrity endorsement was one way. They changed Company name and logo to give it a novel effect and made it innovative by changing its packaging. Environmental Analysis It is evaluation of the probable impacts of external and internal forces and conditions and their effect on the survival and growth of the company, so there are numerous factors that affected the companies positioning and branding lets discuss all of the factors in detail along with companies competitive advantage and Unique selling proposition. BCG Matrix According to the BCG matrix the product was in question mark stage in Asian countries as the market share is low because of bad economic condition, in some countries it was a Cash Cow and in UK and US this brand is proved to be Star with the high market share and high growth potential. Porters Five Forces: Porters five forces in this case can evaluate Burberrys position in the market as compared to its competitors, suppliers and customers. Suppliers Bargaining Power: It was a British based company and it was into production of its own fabric so in its case suppliers power was not the major issue. Initially it was not facing any problem and there was consistency in its suppliers and it continued in the later years as well. So we can say that in this case Suppliers power was very low. Customers Bargaining Power: Customers bargaining power was also low in this case because the product was standardized and it was a premium brand with premium quality so customer had lesser bargaining power. Substitutes: Substitutes were the basic threat for the company as there were numerous products in the market that can replace the use of Burberrys products but its breathable cloth was the best one still they had to make their products outclass to combat the threat of substitutes by positioning their product as those which simply have no comparison. Rivalry: Rivalry and competition was strong. Foreign and Local companies were striving for share. Numerous brands were there in the markets which were offering the same products. And pirated products made more problems in Asia and other countries where there are lesser laws on pirating Entrants: The barriers to entry were very low as any company can jump into the line of fabric as the initial cost is very low but competing with a brand like Burberry was the basic concern for the companies. Rivalry Intense competition (High) Competitive Advantage: Companys competitive advantage was its patterns, styles originality quality, Symbol of royalty, luxury and durability. Company was in the business for more than hundred years and it had gone through many hard times but it tried to regain its competitive advantage and its originality till the end. The companies motive was to provide functionality along with class,, it tried to meet customer expectations till the present date. PEST Analysis: Political environment Political conditions did not have any impact on company standing as the policies of trade are seemingly pro-trade and there is no single evidence of political disturbance. Economic environment: Economic Condition was not very suitable for the company as this era was the era of recession so the company faced many points to take proper strategic decisions. It went thorough public offering and was being acquired by shipping company to sustain the business. Social environment Social environment was very good because people were more convenience and fashion oriented and they wanted innovation and stylish fabric which could also serve their functional need. Technological environment Company went through numerous technological changes by devising new ways of production of fabrics and efficient plants. SWOT Analysis: Strength, weaknesses, opportunities and threats we have identified from the case are given below. Strengths: Companies basic strength was it standing and its fame people used to trust the brand, it was more than 150 years old brand having extensive product line, its premium quality and trust it built up in years was its strength. Its functional fabric was its excellence. Weaknesses: The weaknesses of the brand are its perception. It was perceived as a conservative brand having old customers and no innovation, its price and distribution inconsistency made more problems . Its image was eroding. Marketing plan and positioning was up-to-the mark. Opportunities: They have heritage and strong brand association. They can invent new product lines. They have capital so they can start with new products and can cater the needs of several markets. Global dealing with proper licensing was the biggest opportunity. Threats: The biggest threat for the company was the wrong strategic move, company had to compete in the market as many brands were in the marketing offering the same products . Corporate Strategy Ownership: Company had a single retail store in the beginning, then it went through the process of licensing and to Mitsui and Sanyo in Japan, then in went to Public offerings and global stores and distributions through wholesalers and retailers in year 1970, In year 1990 it took extensive licensing which proved to be damaging and later on after the change in management they made this licensing policy very aligned to the company policy. Now the company has 3162 wholesales, 434 departmental stores, 2728 specialty stores and its planning to have market extension in coming decade as well. Target Market and Positioning Strategy: Initially they targeted all age groups who belonged to all occupation groups, then with the deterioration of the brand they left with the age group which was above 40 so company took strategic move and became fashion oriented to target the younger segment along with the old age people. Positioning strategy of the product was very good in the initially days , it was positioned as a premium brand and the brand of the adventurous people later on with its extension and weak licensing policies it went through numerous problems. It was endorsed thorough the adventurous people initially then its perception of quality and consistency went bad and later on with the change of management it was positioned as the product of sporty people. Extensive Research and Development: It is evident from the success of the brand that Burberry has had a very strong Research and Development (RD) in the past. The higher management should ensure that before the launch of a new product in the market the marketing department is fully aware of the market the brand intends to target in order to get the wanted response from the customers. It is very important to keep the image of Burberry as a luxurious brand intact. Suggestions: In order to address the problems faced by Burberry for launching new products and brand in the market, the company should use the following strategies: 1. Brand Extension Strategy: Burberry has now become a leading brand in the market. Burberry should make use of its Brand Name in order to develop an acceptance for the new and the upcoming products in the market. This would help Burberry to increase the Brand Equity. Burberry being a successful brand carries with it a very strong image with which the Burberry customers are highly associated. Benefits of using Brand Extension Strategy: There are a number of benefits attached to using the brand extension strategy which include the following: Use of Burberry as the brand name will help the new products save a lot of time that they would otherwise take to establish in the market. It would help the company to save the expenses of extensive advertising in case of new products. The customers perception of Burberry will help the new product to get easy attention from the existing customer base as well as the new customer. Risks associated in Using Brand Extension Strategy: Along with a number of benefits of using the brand extension strategy there are also a number of risks that are to be kept in mind while using this strategy. The risks include: A wrong use of the Brand Extension Strategy can affect the Image of Burberry negatively. Poor communication for the promotion of the new product or the brand can harm the Brand Equity of Burberry. 2. Stick to the Burberry Check Brand Identity: Burberry should not deviate from the check since it is the brands identity. The Burberry brand is recognized easily due to the check pattern. The customers strongly associate the check with the brand, so if the company decides not to use the check, it might end up in a gradual decrease in the customer base. The customers perception of the brand will get affected and hence it will destabilize the brand once again. Advantages: The use of Burberry check in the upcoming and new product has certain advantages which include the following: Customers association with the brand. Easy recognition of the brand will help the new products to gain popularity in lesser time. The image that Burberry has carried over the years will automatically be transferred to the new brand. Disadvantages: The target market will remain the same. 3. Use Social Media Marketing: Social media is one of the strongest platforms for marketing now days. It has now become the hottest trend. The brands with an online existence are much popular than the ones without an online standing. Burberry should make use of the social media platform for promoting its brand. This will help the brand to: Have an easy access to its target market. Since the target market of Burberry is the upper class, hence the best way to reach them is through social media. Through social media Burberry create the image that other forms of marketing strategies cant do. The social media platforms that Burberry should use include the following: Facebook: Facebook is one of the most used social media sites with over 300 million daily users from all over the world. The fastest growing age bracket of the Facebook users includes youth and the Facebook fan page should be created which should be properly monitored. The main objective of this campaign should be to get positive maximum exposure, increase fans on official fan page and ultimately make people come to the landing pages, for ensuring a sales conversion. To make this strategy successfully, Burberry should hire an agency to manage the fan page and hence keep it active through: Facebook Activities A dedicated team should be deputed to Burberry Fan Page which should be responsible of all the fan page related activities. An effort should be put to convert fans into potential leads and eventually customers. a) Fan Page Creation The company should create a Facebook fan page and bring in fans to create a community for Burberry serving as a platform to spread out the message to all the fans. b) Fan Page Promotion Burberry can have access to more than 200million fans over Facebook which can bring in maximum users and Burberry engage them through various activities. c) Status Updates A dedicated resource should be assigned to the page for the status updates on Fan Page. Statuses can be around The latest offers Social events conducted by Burberry Fan page activities like competitions etc. d) Content Dissemination Content on behalf of Burberry should be disseminated on fan page. More interesting the content is, more chances are there that a user/fan will share it on his/her own wall which then can be viewed by their friends which leaves a viral effect. e) Competitions and Polls Competitions should be run on behalf of Burberry to engage maximum traffic on Facebook and Burberry giveaways should be given based to the winners from those competitions. This technique creates a trust among all the fans and helps enable the users to interact more. f) Face Book Advertisements Ads with a potential of high CTR (Click through Rate) should be displayed on Facebook, to attract relevant audiences on the page and increase the number of fans. This will not only help in increasing fans, but will also give the brand needed exposure. Twitter Channel: Twitter is the new trend in the social media wave and gives a more personalized look to the social campaign. In this we will be creating a twitter account by the name of the designer through which: Burberry should be tweeting on Fashion happenings through Twitter Sharing Launch Dates Provide collection details Public Relation Activities Coverage Shows should also be promoted through Twitter YouTube Channel: A You tube channel integrated with face book, should be created, which should be used to launch and make the videos viral. In this Burberry should upload the videos of various events and shows. Some other high level activities in this category are as below: Videos of Fashion shows to be uploaded. This channel should be linked with both Facebook and Twitter. Launches and Exhibitions coverage should be uploaded. Conclusion: Although Burberry has a strong standing in the market but it needs to focus on the modern ways of marketing to main its position and keep its image as a luxurious brand intact. The marketing strategies that Burberry should be using to remain in the market would be the brand extension strategy and the creation of an online presence through different media that would include Facebook, LinkedIn, Twitter and YouTube. The competition nowadays have become a major hurdle in the growth of any brand so, in order to give tough time to its competitors Burberry should increase its research and development and should bring in innovation by introducing new products and extending the existing product lines

Personal Narrative - Bicycle Crash Essay -- Personal Narrative

Personal Narrative- Bicycle Crash I used to bike often with my friend Juan in my hometown of Aguascalientes, Mexico. In the narrow streets, a heavy flow of traffic make biking treacherous. Certain streets have traffic signs saying, "CEDA EL PASO A UN VEHICULO" which means "Let one vehicle go through at a time." I biked on the right side of the street and my friend Juan biked on the left side. On our trip to buy tamales Juan and I were supposed to cross an intersection with a "CEDA EL PASO A UN VEHICULO" sign. As we approached the intersection, I gleamed my chance to cross at the same time as the car in front of me. Since Juan and I were racing to cross the intersection, I sped up to reach the red vehicle. As I crossed the intersection I failed to see an approaching blue car on my ...

Critical Analysis of Shakespeares Hamlet Essay -- Shakespeare Hamlet

Critical Analysis of Shakespeare's Hamlet What is mans' purpose in life? Is there a purpose? If there isn't, then is it wise to end it, despite the fact that there might be nothing better? In Hamlet, by William Shakespeare, Hamlet struggles with these and other issues. He states that the question of life is "To be, or not to be...?" Is existence really worth the troubles of life? In this monologue, Hamlet is wondering what is his purpose. He asserts that the only reason people endure their horrible lives is the uncertainty of what lies after death. "Who would fardels bear, to grunt and sweat under a weary life, but that the dread of something after death..." Is it noble to suffer, and is life worth all its misery? Hamlet must question himself to discover the answers. At the point in Hamlet when this famous soliloquy takes place, Hamlet has many reasons to be questioning his existence. Hamlet is visited by the ghost of his late father, who explains that he was murdered by Hamlet's uncle, who is Hamlet's mother's new husband. His father cannot rest until Hamlet has gotten revenge. Hamlet's father has just been murdered, his friends are sent to spy on him, his lover is forbidden to see him, and Hamlet feels that his life is pointless and miserable. "The pangs of disprized love, the law's delay, the insolence of office, and the spurns that patient merit of the unworthy takes..." These are the miseries that Hamlet must endure. This is why he makes this s...

The Influence of Memories on Selfhood Essay -- Memory Psychology

Memories generate a breakdown of an individual’s selfhood. In addition, memories embody unmistakable repercussions on the self. In the book Mind readings an Anthology for Writers by Gary Colombo, there are several essays that reveal how memories evoke individuals to doubt their ideas of selfhood. â€Å"The Inheritance of Tools† by Scott Russell Sanders, Sanders writes concerning his father’s passing and the strategies that he implements to survive his grief. â€Å"The Brown Wasps† by Loren Eiseley, Eiseley demonstrates why individuals conjure up memories in their imagination, his only reliable guide of happiness. Individuals hold fast to memories that take a lifetime to fabricate. â€Å"The Self and Society: Changes, Problems, and Opportunities† by Roy F. Baumeister makes use of many labels to justify selfhood. Baumeister examines the history of selfhood. The essays by Sanders, Eiseley, and Baumeister illustrate that situations shape unpredictable sets of memories that promote anxiety, and characterizes the selfhood. Memories and individual’s selfhood connect the past and present bringing about a paradox inspiring individuals to feel sane or manic. Frequently memories are simply figments of the imagination. In addition, in life, individuals have conflicts of his or her â€Å"inner self† resulting in a collision of the selfhood. Circumstances activate automatic sets of memories amplifying anxiety that distinguishes the selfhood. Sanders’ while grieving, his father’s death, instigates a flood of memories he must handle. Sanders while in the midst of building a wall in his basement hears the news about his father. Sanders recalls hitting his thumb and cursing at the hammer as if it deliberately smashed his thumb. The significance of the hammer and th... ...e, individuals battle their â€Å"inner self†. Memories generate a divide in an individual’s selfhood. Furthermore, memories leave strong impressions on the self. Memories cause individuals to experience reservation of their judgment. These conflicts are life changing or devastating to an individual’s selfhood. Works Cited Baumeister, Roy F. "The Self and Society: Changes, Problems, and Opportunities." Mind Readings an Anthology for Writers. Boston: Bedford/St. Martin's, 2002. 320-36. Print. Colombo, Gary. Mind Readings: an Anthology for Writers. Boston: Bedford/St. Martin's, 2002. Print. Eiseley, Loren. "The Brown Wasp." Mind Readings an Anthology for Writers. Boston: Bedford/St. Martin's, 2002. 150-57. Print. Sanders, Scott R. "The Inheritance of Tools†. Mind Readings: an Anthology for Writers. Boston: Bedford/St. Martin's, 2002. 142-49. Print.

Educational In Cambodia Essay

Education is very important means to train and build up human resources for development of each country and it is also important for development of child as person. However, educational system in Cambodia has suffered too much during Khmer Rouge Regime from 1975 to 1979. After that period, the government has tried to improve it by cooperated and collaborated with external aid and non-governmental organization (NGOs). According to the Cambodian constitution, it states that â€Å"the state shall provide free primary and secondary education to all citizens in public school. Citizens shall receive education for at least seven years†. Nowadays, though the pupils have no pay the fee, they still have to spend money on other things such as stationery, textbooks, contribution fee etc. Moreover, some provinces students are asked to spent money to teacher for fee; this is the problem that prevent pupil from poor families from attending school. About a half a million Cambodian children from 6 to 11 years old have no access to school, then 50percent of those who entered grade one dropped out of school and had to repeat the class. Those problems are caused by video games, karaoke and the presence of brothel for the students in city, and for female pupils, they could not attend school because of many problems. First, parents are poor, so they cannot provide children to learn and sometime they need their children, especially the girls, to earn money to support the family. Second, the schools are located too far away from their house. Only boy can go to school at some distance from home because they have given accommodation in pagodas near the school. The last one is some parents do not understand about the important of education, so they do not allow their children to attend school. Moreover, the ministry of education has not provided adequate education for minority children. Many children cannot access to school, and there is no provision for schooling in minority languages except for classes provided by private ethic associations. Even though some organizations co-operated with government to provide school for those, this effort is not yet enough. Then, the quality of education in Cambodia is very poor, especially in remote area such as Kompongthom, Kompongcham, Ratanakiri province and so on.

Police Corruption Essay

There is much seriousness about the issue of white-collar crime. What is white-collar crime you may ask. White-collar is defined as, ‘a generic term for crimes involving commercial fraud, cheating consumers, swindles, insider trading on the stock market, embezzlement and other forms of dishonest business schemes. The term comes from the out of date assumption that business executives wear white shirts and ties. It also theoretically distinguishes these crimes and criminals from physical crimes, supposedly likely to be committed by â€Å"blue collar† workers. † Many people do not realize how serious white-collar crime is. There are many different forms of white-collar crime, our textbook states, â€Å"white-collar or economic crime includes (1) securities and commodities fraud; (2) insurance fraud; (3) health care and medical fraud; (4) telemarketing fraud; (5) credit card and check fraud; (6) consumer fraud, illegal competition and deceptive practices; (7) bank fraud, embezzlement and pilferage; (8) computer-related fraud; (9) bankruptcy fraud; (10) bribes, kickbacks and payoffs; (11)money laundering; (12) election law violations; (13) corruption of public officials; (14) copyright violations; (15) computer crimes; (16) environmental crimes; and (17) receiving stolen property This assignment requires us to write a paper on a form of white-collar crime that we feel is the must dangerous form and why. I feel the most dangerous form of white-collar crime is police corruption, which is also defined as public corruption. Public or police corruption is defined as; Public corruption involves a breach of pu blic trust and/or abuse of position by federal, state, or local officials and their private sector accomplices. By broad definition, a government official, whether elected, appointed or hired, may violate federal law when he/she asks, demands, solicits, accepts, or agrees to receive anything of value in return for being influenced in the performance of their official duties. As, I previously stated, white-collar crime is a very serious problem in America and there are many reasons why and many cases, statistics and evidence to support my reasonings. My reasonings for choosing police corruption as the most dangerous form of white-collar crime differ and are probably pretty biases. Police corruption is a very dangerous crime, because police are supposed to protect and serve. So, if you have a department that is corrupt they are not doing what they were hired to do. When you swear in as an officer you state that, As a Law Enforcement Officer, my fundamental duty is to serve mankind; to safeguard lives and property; to protect the innocent against deception, the weak against oppression or intimidation, and the peaceful against violence or disorder; and to respect the Constitutional rights of all persons to liberty, equality and justice. I will keep my private life unsullied as an example to all; maintain courageous calm in the face of danger, scorn or ridicule; develop self-restraint; and be constantly mindful of the welfare of others. Honest in thought and deed in both my personal and official life, I will be exemplary in obeying the laws of the land and the regulations of my department. Whatever I see or hear of a confidential nature or that is confided to me in my official capacity will be kept ever secret unless revelation is necessary in the performance of my duty. I will never act officiously or permit personal feelings, prejudices, animosities or friendships to influence my decisions. With no compromise for crime and with relentless prosecution of criminal, I will enforce the law courteously and appropriately without fear or favor, malice or ill will, never employing unnecessary force or violence and never accepting gratuities. I recognize the badge of my office as a symbol of public faith, and I accept it as a public trust to be held so long as I am true to the ethics of the police service. I will constantly strive to achieve these objectives and ideals, dedicating myself before God to my chosen profession†¦ law enforcement. This oath states that you will not use your badge as a way of getting what you want. â€Å"It isn’t hard to explain the growth of corruption. Relative to other opportunities, legitimate or illegitimate, the financial temptations are enormous. Many police officers are demoralized by the scope of drug trafficking. No matter how diligent an officer may be eradication programs and millions of arrests have done little to stop drugs which are now cheaper, purer, and more available than ever. Given the dangers of their job, the indifference of many citizens and the frequent lack of appreciation are no doubt disheartening. Some police also recognize that their real function is not so much to protect victims from predators but to regulate an illicit market that can’t be suppressed and that much of society prefers to keep underground. † Many individuals do not realize how serious and how often this happens in law enforcement departments and how many officers get away with corruption and how much it dishonors their departments. This is why I believe police corruption is the most dangerous form of white-collar crime. As I previously stated, I believe it is important for a community to feel safe and confident in their enforcement officers. So, the corruption of officers will and could cause very serious problems in a community. If the police, the authority of the community are involved in crime then why would the community is going to be involved also.

Recruitment And Selection In A Social Setting

INTRODUCTION People form an integral part of an organization. Indeed, there is no organization that can run without its human resources. Recruitment and selection has thus far reaching implications for the proper functioning of the organization. Most organizations are known to eagerly have their posts filled in order to ensure continuity of services. It is however important to ensure that the staff to be recruited are properly screened prior to their appointment, especially in a social setting. The welfare of the children and vulnerable adults must be put first, as opposed to just filling vacancies. Staff must therefore be properly screened prior to their appointment so as to deter, reject and identify those who might cause harm or abuse to the children and vulnerable adults. Only after a rigorous and satisfactory recruitment and selection process that appointments are made. This robust recruitment and selection process contributes to a safer workforce, whose duties should reflect on their commitment to safeguarding and promoting the welfare of vulnerable adults. Where there allegations or suspicion of abuse especially to vulnerable adults, the stages outlined below may be followed in resolving the issue. Alerting: – this concerns the responsibility of recognizing abusive situations and reporting them to the line manager. Alerting plays a major role in safeguarding and protecting children and vulnerable adults, and any concerns of possible abuse, however trivial, must be reported (SSD 2006). Referral: – Referrals are then made to an appropriate designated officer. Contact can be made via telephone; however, this must be confirmed in writing within 2 working days. When deciding on the level of urgency of the referral, the degree and extent to which the risk poses harm to the vulnerable adult must be the deciding factor (SSD 2006). Some cases such as life threatening situations will require a rapid response. Screening: – At this stage the substance of the alleged abuse is screened by the designated officer alongside other professionals (SSD 2006). In determining whether there is need for further investigation, certain factors must be taken account of including natur e and extent of abuse, vulnerability of the individual, impact, length of time and the risk of repeated acts on other vulnerable adults (SSD 2006) Planning the investigation: – upon confirming receipt of the referral and after carefully screening and determining the need for further investigation, the designated officer may then convene a strategy discussion and appoint an investigating officer (SSD 2006). The strategy decision will ensure that there is an early exchange of information in order to clarify the actions to be taken and to determine the method of investigation which can either be a single agency, joint investigations or joint investigations with the police (SSD 2006). Investigation: – the investigation strategy agreed at the strategy discussion is then implemented. The investigating officer conducts the investigation while keeping the designated officer fully informed. A primary consideration to be made at this stage is to involve vulnerable adult in the i nvestigation. The investigation will establish facts about the circumstances, decide whether there are grounds of concern, identify the level of risk and the sources, determine the person responsible and recommend what action to be taken against them (SSD 2006). Making decisions: Upon receipt of the investigating officer’s report, a case discussion may be conducted to formulate an agreed care and protection plan for the individual. The objectives of the meeting shall be to share and evaluate the gathered information, assess the risk level, agree on an inter-agency care and protection plan, make appointments of persons who will oversee the implementation of the care and protection plan, and identify any therapeutic interventions to the vulnerable individual who has been abused (SSD 2006). This will include conducting an appropriate follow up. Monitoring and reviewing: this stage concerns the aspect of overseeing and ensuring that the care protection plan has effectively been i mplemented (SSD 2006). Where there are still risks to the vulnerable adult, the case can be kept under review and further actions that are necessary to safeguard them taken. LEGISLATIVE AND REGULATORY REQUIREMENTS Underpinning all the aspects of recruitment and selection are the legislative requirements that I, as the HR manager, must adhere to prior to making any appointments, especially in a children and vulnerable adult setting. These include: THE PROTECTION OF CHILDREN ACT 1999 This act provides for the protection of the developmental needs and welfare of children, including the need to be protected from harm (DCSF 2010). CRIMINAL JUSTICE AND COURT SERVICES ACT 2000 This act covers issues of disclosure and child protection (DCSF 2010). It contains a list of convictions that bar offenders from working in a children and young people setting (DCSF 2010). THE CARE STANDARDS ACT 2000 This act provides for the establishment of certain protocols and procedures that bars certain individuals from working with children and vulnerable adults in England and Wales (DCSF 2010). THE MENTAL CAPACITY ACT 2005 This Act safeguards provisions with regard to people that lack capacity and provides protection from deprivation of liberty. According to the statute, all the staff working in a social setting, be it with vulnerable adults or children, must be aware of what constitutes deprivation and restriction of liberty (DCSF 2010). SAFEGUARDING VULNERABLE GROUPS ACT 2006 This act introduces a vetting and barring scheme for the staff working with children and vulnerable adults (DCSF 2010). This act which came into force in November 2006 heralds’ significant changes to the way vetting is done for people working with vulnerable adults and children. The act contains provisions relating to organizations or individuals involved in the recruitment and selection of people for regulated activities such as teaching, health care, social work, guidance and counseling among others (DCSF 2010). Other legislations that regulate the protection of vulnerable adults from harm include the Sexual offences Act 2003, Fraud Act 2006, and Domestic Violence, Crimes and Victims Act 2004 (DCSF 2010). These acts tend to criminalize certain actions hence deterring individuals who are unsuitable for working with vulnerable adults and children. Besides the legal and regulatory requirements outlined above, I will also observe certain professional codes. For example, the Code of Practice for recruitment, this is an important element for achieving excellence in the recruitment and selection of workers in a social care setting (DOH 2004). This code contains a list of standards of professional conduct and practices that must be strongly adhered to by all the employers in the recruitment and selection process (DOH 2004). It is widely acknowledged that the credibility of the recruitment process is greatly influenced by the collective conduct of individual recruiters. In order to maintain the credibility and reputation of my organization, I will endeavor to recruit while complying with the relevant professional codes including the Code of Practice, and Code of Ethics and Professional Conduct among others. The Code of Ethics and Professional Conduct is intended to instill confidence into the process of recruitment and selection. Embracing these professional codes among others will eliminate discrimination, improve on the recruitment process and help maintain best practices. RECRUITMENT AND SELECTION PROCESS In any recruitment and selection process, the candidates must be assessed for their suitability for the position. The selection criteria may be based on structured interviews, PowerPoint presentations, assessment centers and psychometric testing (Wood 1998). Due to the nature of work contained in a social setting, a structured interview will be more suitable as the selection criteria. The use of interviewing as the selection method is important as it not only enables the candidate to demonstrate transferable skills and previous experience that might be useful in undertaking the role, but also evaluates the candidate’s suitability for the post by exploring on other issues related to safeguarding the welfare of children and vulnerable adults (Wood 1998). Hence, as the HR manager, I will first consult with the others specialists in the recruitment industry so as to determine the selection criteria and method best suitable for recruitment and selection in a social care setting. Upon agreeing on a suitable method, say an interview, I will then proceed with the recruitment and selection process which following steps:i) PLANNINGPlanning is vital to successful recruitment. As an initial stage, the planning phase will take account of The amount of time needed to make the adverts A clear and precise definition of the role Applications closing date Time needed for the short-listing to be undertaken Appointment of the interview panel Determining the nature and relevance of interview questions and tasks.ii) RECRUITMENT AND SELECTION POLICYAs providers of social care services, it is obvious that the staff of the organization will have contact with this vulnerable group on a day to day basis. Hence, the recruitment and selection process should not only hire staff of the highest caliber in the performance, but also of positive influence to children and vulnerable adults. The recruitment policy and accompanying procedures must therefore be designed to safeguard and promote this vulnerable group. As the HR manager, I will ensure that an explicit recruitment and selection policy statement that shows the organizations commitment to safeguarding and protecting the interests of vulnerable individuals is included in the various aspects of the recruitment process. This will include incorporating the policy in recruitment websites, publicity materials, advertisements, person specifications, candidate information packs, competency framework, in the job descriptions and induction training as well.iii) ADVERTISINGHaving developed a proper plan and an explicit written recruitment and selection policy, the next step will be to advertise. At this stage, I will ensure that the advert goes in accordance to the time schedule and that the organization’s commitment to safeguarding the needs of children and vulnerable adults are clearly articulated in the advert. For instance, I will include a commitment statement such as below: Everyone in this organization has the obligation and commitment to safeguard and promote the welfare of children and vulnerable adults, and ensure their protection from harm.iv) APPLICATIONS AND SHORT-LISTINGFor any recruitment and selection process, a selection panel is needed to assess the applicants in terms of how well they meet the job specification. However, it is not up to the panel to wade through the resumes and cover letters trying to locate relevant information that meets the selection criterion. The onus is on the applicant to ensure that the relevant information is presented in a form that is easily accessible. This will assist in rating the application against the selection criteria as well as against other applicants, and thereafter identifying those candidates shortlisted for the interview. An easy way of doing this is to draft an application form, which is to be filled in by the applicants. The application form provides the opportunity to emphasize on the organizational commitment to safeguarding and promoting the welfare of vulnerable individuals. It will be my responsibility to ensure that the forms are available for free downloads via the organizational website. Besides sending an application form to the Prospective applicants, I will also ensure that they receive a copy of The aims and objectives of the organization information about the job description, salary grade, person specification and lines of accountability. the time schedule for the interview process and the guiding principles that ensure that the organization is committed to safeguarding and protecting children and vulnerable adults. Upon receiving the applications, I will scrutinize them and undertake the relevant checks relating to qualification, character, suitability, skills and identity. This will include working together with the panel in evaluating the candidates’ application by: the extent to which the requirements of the person specification are met by the applicant. the demonstration of transferable skills and experience to the job in question Where there are discrepancies noted, I will conduct a follow up to confirm and determine the suitability of the candidate for the position.v) REFERENCESAfter wading through the applications presented by the applicants, the information submitted is then scrutinized and tested by contacting their referees. Contacting their previous employers is important in order to determine the legitimacy of their information and their suitability for the position by checking whether there have been any concerns, allegations or disciplinary investigations on their conduct, performance and behaviour towards children. Where there are ambiguities, anomalies or conflicting information, I will conduct a follow up alongside with the referee. Ideally, references need to be taken prior to the interview. However, where they are not taken prior to the interview, the decision to select the applicant for posting shall be conditional upon receiving suitable references and checks.vi) INTERVIEWI will then make arrangements for the interview process, which is the most crucial stage of the selection process as it allows the panel to test the requirements of the person specification. Prior to the interview, I will delegate the necessary authority to the panel to make informed decisions about the appointments; and ensure that the interview panel is well-trained in procedures of interviewing and selecting applicants. This will include the exceptional ability to recognize responses which may question suitability for the post. I will also organize for the Panel to meet prior to the interview in order to reach a consensus on: the standards accepted for appointment in this job, issues to be explored with each applicant, and the agreed assessment criteria. Aligning with the above, I will ensure that the interview questions are relevant and explore on suitability issues. That is, the questions should be linked specifically to the aspects of the job description. The purpose of interview questions is to enable the candidate to demonstrate transferable skills and previous experience that might be useful in undertaking the role (Warner 1992). SCOPE OF THE INTERVIEW In addition to assessing and evaluating the candidate’s suitability for the post, I will instruct the panel to explore on other issues related to safeguarding the welfare of Children and vulnerable adults. These will include exploring on factors: the attitude of the candidate towards children and vulnerable adults What motivates the applicant to want to work in a social setting The candidate’s ability to support the agenda of safeguarding and protecting the welfare of the vulnerable individuals Emotional resilience in working with challenging behaviours. Gaps in employment history Any discrepancies and concerns that may arise from the information provided by the applicantvii) PRE-APPOINTMENT CHECKSBefore making any offer to potential applicants, I will ensure that they have provided satisfactory evidence of: Identity/permission to work:- the applicant must provide proof of identity including the name, address, date of birth and a valid national ID. Qualifications: – this includes original copies of all the relevant qualifications and recommendations from previous employers. These qualifications will be assessed based on the Health and Social Care National Occupation Standards and must confirm competence working within health and social care setting, especially with children and vulnerable adults (AMA 2010). CRB clearance – I will check for any criminal record via the Criminal Record Bureau (CRB). Any offer of appointment in a social setting must be conditional upon a satisfactory CRB disclosure (Bowles 1995). Barring list clearance – Upon determining that the applicant is appropriate for the post, I will conduct checks with the relevant professional bodies including the General Social Care Council.viii) INDUCTION AND TRAININGWhere deemed suitable for the post, I will conduct a formal induction for the candidate which will include consideration of safeguarding and safe practice. This will also include a basic child protection training which will equip the new staff to recognize and respond to child welfare concerns. It is vital to have all the staff trained prior to their appointment so that those that lack the designated lead responsibility for child protection are subjected to refresher courses at three yearly intervals that will keep their skills and knowledge up to date. While those with designated lead responsibility who have taken up the role, may be given training on inter-agency procedures. As the HR manager, part of my duties in the induction and training will include: Explaining to the candidate about the safeguarding policy of the organization Issuing a practice guidance and explaining conduct requirements to the candidate Making known the name and contact details of the Designated Child Protection Officer. Making known to the candidate the health and safety requirements. Assessing the induction and training needs of the candidate. TASK FORCE TO RECOMMEND CHANGES FOR IMPROVEMENT Upon completion of recruitment and selection, I will set up a task force that will examine the frontline social work practice and provide their recommendations on how improvements can be made, especially to the induction and training, recruitment and leadership. CONCLUSION The process of recruitment and selection of staff is certainly no easy task, especially in a children and vulnerable adult setting. While working with this vulnerable group may bring great rewards, it places a great responsibility for the HR managers to ensure that the staff employed to provide these vital services are well suited to the task. Therefore, there is need for HR managers in a social care setting to appropriately screen all the staff and volunteers prior to their appointment. Only after a rigorous and satisfactory recruitment and selection process that appointments are made. This robust recruitment and selection process contributes to a safer workforce, whose duties should reflect on their commitment to safeguarding the welfare of children and vulnerable adults. REFERENCE Allegations Management Advisor, Government office South East, 2010. Towards a safer workforce: recruitment and selection, a policy guide: for adaptation by child and youth support organizations. http://eduwight.iow.gov.uk/governors/images/Recruitmentandselection.pdf {Accessed on 16th January 2012} Bowles, N., 1995. Methods of Nurse Selection: a review, Nursing Standard, 9, 15, pp. 25–29. Department for children, schools and families (DCSF), 2010. Safeguarding children and safer recruitment in education. http://www.education.gov.uk/consultations/downloadableDocs/Safeguarding%20Children%20Guidance.pdf { Accessed on 17th January 2012} Department of Health (DOH), 2004. Code of practice for the international recruitment of healthcare professionals, crown . Erooga, M., 2009. Towards safer organizations: adults who pose a risk to children in workplace and implications for recruitment and selection. http://www.nspcc.org.uk/Inform/research/findings/towardssaferorganisationssummary_wdf63929.pdf {Accessed on 16th January 2012} Social Services Directorate (SSD), 2006. Safeguarding vulnerable adults: Regional adult protection policy and procedural guidance. http://www.gain-ni.org/flowcharts/downloads/safeguarding_vulnerable_adults.pdf {Accessed 20th January 2012} Warner, N., 1992. Choosing with Care. The Report of the Committee of Inquiry into the Selection, Development and Management of Staff in Children’s Homes, London: HMSO. Wood, R., 1998. Competency-based recruitment and selection. Wiley publishers

Gambling addiction in today`s society Essay

Have you ever gambled in your life? We live in a world where some form of gambling is within our grasp. It can be fun, exciting, and life changing. Some gamblers may say they have control of their gambling behavior; however, a lot of gamblers do not! Most of them lose so much. They lose their jobs, money, family, and friends. Since gambling has so much potential for abuse, external measurements must be put in place to prevent abusive gambling. Did you know Hawaii and Utah are the only 2 states that prohibit all forms of gambling? Gambling is betting money on any game or event. It takes a variety of forms, from nickel-and-dime poker to state-sponsored lotteries and casinos. Different forms of gambling are legal in different parts of the United States. In the early 1900s, most forms of gambling were illegal in the United States. However, legalized gambling has been on the rise since the 1950s. Casinos are establishments where people can place bets on games. They normally offer a variety of card games, dice games, and games of chance. In 1931, Nevada became the first state to allow casino gambling. New Jersey followed in 1978, making casinos legal in Atlantic City. In 2009, legal casinos were operating in forty seven states. Today, different states have different regulations on casinos. In some states, they are still prohibited entirely. In others, casinos may only be run on the water, like riverboat casinos. Casinos also exist on Indian reservations throughout the country. The Indian Gaming Regulatory Act, passed in 1988, declared that Native American tribes have the right to run gaming establishments on their reservations, as long as they are in a state that permits some form of gambling. By 1998, nearly three hundred Indian-operated casinos existed in thirty one states. Casinos have generated wealth and increased employment rates among Native Americans. However, many Native Americans, especially older people, consider the casinos a threat to their traditional values and way of life. The newest form of casino gambling is the online casino, which allows players to place bets over the Internet. Online casinos raise complicated legal issues. For example, if casinos are only legal in certain parts of a state, is it legal to make online casinos available in other parts of the state? If players are placing bets on the outcome of a game in a real, legal casino in another country, does that mean they are actually gambling in that country and not in their homes? Because of these legal problems, American companies have been reluctant to invest in online casinos. Nonetheless, consumers spent about 3 billion dollars in online casinos in 2000. Further restriction on internet gambling came when Congress passed the Unlawful Internet Gambling Enforcement Act of 2006. The purpose of the law is to prevent the use of certain kinds of payment, credit cards, and fund transfers for unlawful internet gambling. Another common form of legal gambling is the state lottery. A lottery is a drawing in which people purchase tickets. A ticket number is selected at random and anyone holding a ticket with that number wins a cash prize. The first state lottery opened in New Hampshire in 1964. By 2009, lotteries were operating in forty one states, the District of Columbia, and Puerto Rico.

Write a criteria section for a feasibility study Article

Write a criteria section for a feasibility study - Article Example Availability of manpower- every renovation process requires manpower to carry out. It therefore imperative to look into such criteria as the process will majorly be dependent on. Different times of the calendar year present different opportunities for the manpower to be available. This will determine the speed at which the renovation of the bathrooms is carried in the institution without interfering with the study work of the students while also taking into account the benefits that would come as a result of this action. More manpower will ensure that the renovation is done very fast so that it may not have too much portion of the students’ time. It is therefore appealing to carry out this task during the holidays when there will be enough manpower to accomplish the mission. Cost of renovation- it is always considered economically healthy to weigh the cost that is expected to be incurred during any system change so as to determine how viable it is to take such actions. This will help evaluate economic implications of renovation. However, this institution is not majorly concerned about the cost of renovation as it seeks to improve on the quality of service it offers students with respect to bathroom standards. Renovation is found to cheaper than reconstruction thus a viable alternative. This will ensure the students get comfortable accommodation which is also the main goal of my client. Adaptability to the new system- it is always paramount to check whether the new system will make the life of its users easier than the old system and how fast they can adapt to it. However, the renovation is only aimed at improving on the existing bathrooms. Therefore the systems would easily to adaptable by the students thus improving the accommodation services they are rendered thus offer comfortable accommodations to students. Consistency to the goals of the organization- the main

The International Law of Human Trafficking Coursework

The International Law of Human Trafficking - Coursework Example The researcher states that no matter the high number of women working on the global issue of human trafficking is pretentious. The women who seem to work for the end of this bad practice are the ones who, in order to escape the said poverty, engage in the trafficking. They normally get away with it since their actions are less suspicious and some of their actions are backed by self-explanatory answers. A number of cases have emerged where women who are the ‘rescuers’ of trafficked women had been found to be involved. In that, they rescue some women while traffic some women. Their actions are seen as an attempt to rescue the women if found with foreign women with no proper documentation. These women have gone ahead and made empires and vast wealth with this business while pretending to be rescuing trafficked women. According to Fox news released on the March 23rd of 2015, a woman was charged with trafficking her daughter in order to get money to buy drugs. Another view al together in the cartel of human trafficking is the fact that the government has put measures and laws that protect human beings and aims at eradicating human trafficking. However, the same government bodies put to govern against this vice is working with the criminals in conducting and propelling this business. One online news center the Kaieteur online news, a paper in Guyana, exposed some police who were involved with human trafficking. The report filed by news writer Abena Rockcliffe stated that the president of Guyana women miners’ organization, Simona Broomes was against the idea of the government posting rogue police to certain areas. This comes after certain policemen were pounding to have been involved in actions that were not policing stipulated.

Short summary of the key industry speakers from the field trip, Essay

Short summary of the key industry speakers from the field trip, drawing conclusions of their overall importance to the developme - Essay Example The Airlines has partnered with the tour operations for catering to the package deals rather than the individual customers because the place is visited mostly for tourism purpose. The company has rendered its services to the government during time of catastrophe of the Tsunami which has provided an additional leverage to popularity of the brand. The company has entered the Chinese market rather than the Singapore market because the market is untapped and there is a lot of scope to enter into alliances with the other Airlines flying to different parts of the world. Since the journeys are longer, the company intends to make the trip an entertaining one and set up sales agencies in China from where the potential customers can be acquired (Fiji Airways, 2013, p. 1). b) A number of areas of consideration are there where the airline intends to improve its services. It includes the frequency of the flights and more accuracy in the timings. The company can add more destinations to its portfo lio which would improve the sales of Fiji Airlines. For the flight services, Fiji Airways would make improvisation of their menu serving a 5 course meal and better wines since the flight timings are longer and the travellers need to be engaged. The Fiji Airways can make the tourism of Fiji popular to the rest of the world with the effective use of the Brand name. Tourism Fiji a) Since Tourism is the main source of income for Fiji Islands, the initiative of the government to promote the Tourism is on various grounds. The Brand Fiji is a composite package of the luxury resorts, the private islands for the tourists, the sun bathed beaches and the adventures that are arranged for the potential customers. Tourism Fiji has attempted at the consolidation of the markets at US, Australia, New Zealand and other places internationally. The country as to move towards a more sustainable tourism by involving more of the local people into the activities through empowerment. The country provides a 4 month Visa option to the customers to encourage their stay in the islands (Official Website of Tourism Fiji, 2013, p.1). b) Tourism Fiji has various challenges lying ahead of it. People only look at the principal islands when they plan their travel but ignore other regions. There are limitations on the facilities that the resorts would provide along with the restrictions on the flexibility of the flights. The government has to continuously invest in the development and up gradation of the facilities in the disaster prone islands. The misperception of the people about the pricing and quality has made several tourists hesitant to opt for the Fiji tour. Since the tourism at the present stage is mostly on the fag ends of the customer continuum, more medium category of tourism facilities has to be arranged so that the number of visitors gets increased. The places which are preferred by the tourists especially the northern parts do not have enough hotel facilities. The establishment of the individual island brands like Denarau have to be encouraged by Tourism Fiji so that they act as catalysts in the tourism development. South Sea Cruises a) Being the leader in the maritime operator services in Fiji this Brand provides the water transportation to various parts of the